The Company is a fast-growing Indian alcobev player with a vision to become the most trusted alcohol company.
Key Highlights:
- Premium Strong Beer Portfolio – Low bitterness, zero added sugar, and unique flavor profiles.
- Fast-Growing Brand – Sold 6,00,000+ cases (10M units) within just 2 years of launch.
- Market Share Leadership – Captured 4% share in Delhi’s beer market.
- Robust Distribution Network – Available across 500+ retail shops and 50+ HoReCa outlets.
- Prestigious Partnerships – Tied up with Hilton, Andaz, Ibis, and leading cultural institutions like KNMA & Gujral Foundation.
- Strong Brand Recall – Digital presence with 35K+ followers and participation in 150+ events & festivals.
Business Divisions
- Retail Division
- HoReCa Division
- Events & Partnerships Division
- Production & Innovation Division
Products & Services
- Strong Lager Beers (Core Portfolio) and Premium high-end beers
- Craft-Inspired Variants
- Flagship Range